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Press Releases

  • Prime Mover: Toyota Maxes Out Tech and Style in the World's Best-Selling Hybrid to Create the 2017 Prius Prime

    If there's electricity in the air at the 2016 New York International Auto Show, it's probably coming from the Toyota display, where the world's hybrid vehicle leader has unveiled the new Prius Prime, an ultra-efficient model with a plug-in hybrid powertrain. "Prime" means best, making it the perfect name for one of the most technologically advanced, best-equipped Prius in the model's history. The Prius Prime's manufacturer-estimated 120 or above MPGe (miles per gallon equivalent) is expected...

  • Return of the Disrupter: All-New 2016 Toyota Pruis Rewrites the Hybrid Rule Book It Created

    Nearly two decades before "disrupting" became a good thing to do, Toyota did it to the auto industry by launching the world's first mass production gasoline/electric hybrid vehicle, the Prius. After selling more than 3.5 million worldwide and helping steer the industry toward hybridization, Toyota is introducing another disruptor -- the all-new fourth-generation 2016 Prius liftback. The new version of this global green icon takes the hybrid concept farther than ever with striking design, with expected...