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Press Releases

  • Buick LaCrosse Avenir Makes World Debut

    With the arrival of the 2018 LaCrosse Avenir, Buick's new sub-brand expands its offerings and provides customers a way to experience the highest expression of Buick luxury, regardless of whether they're shopping for a car or SUV. First introduced with the 2018 Enclave that went on sale in October, Avenir features unique styling cues, an extensive set of standard features and exclusive premium materials for customers who want more. "Nine out of ten LaCrosse buyers are...

  • Light Electrification Leads 2018 Buick LaCrosse Updates

    The Buick LaCrosse expands its technological credentials by adding eAssist light electrification for the 2018 model. The combination of an electric motor with Buick's latest 2.5L four-cylinder engine delivers quiet, refined and spirited efficient performance backed by the value and customer experience expected of Buick. This new eAssist system, when coupled with the four-cylinder engine, has a 19 percent increase in city fuel economy compared to the LaCrosse's advanced V-6 and leverages a compact lithium-ion battery...

  • Buick Introduces All-New 2017 LaCrosse

    The all-new 2017 Buick LaCrosse introduces the new face of Buick, influenced by the dramatic cues of the award-winning Avenir concept unveiled at the 2015 North American International Auto Show in Detroit and inspired by a Buick concept from the mid-20th century. The LaCrosse, which goes on sale in early summer 2016, features a new grille design with a large opening distinguished by the return of a three-color - red, silver and blue - Buick tri-shield...