2008 BMW 6 SERIES: The Authentic, Progressive Grand Touring Automobiles wit

06/26/2007

BMW

Featuring highly attractive modifications to their characteristic design, interiors further refined in many details and boasting new color highlights, as well as innovations in drive technology and driver assistance and safety systems, the new BMW 6 Series Coupe and the BMW 6 Series Convertible offer a greater thrill and more style than ever before.

Indeed, through their looks and style, combined with cutting-edge technology, both models are authentic representations of the classic Grand Touring automobile featuring modern highlights together with classic qualities.

Brilliant performance is delivered by the eight-cylinder powerplant in the BMW 650i Coupe and the BMW 650i Convertible. Developing 360 hp from an engine capacity of 4.8 liters, this power unit allows truly dynamic performance combined with incomparable smoothness and refinement.

The new six-speed Sport Automatic transmission is tailored perfectly to the character of the BMW 6 Series, combining comfortable cruising with the option at any time to use the full power and muscle of the engine for all-out acceleration and driving dynamics.

Style and sport are indeed inherent characteristics of the BMW 6 Series: either as an elegant Sports Coupe in the proud tradition of a genuine Grand Touring Coupe or as a dynamic Luxury Convertible enabling the driver and passengers to enjoy the wind rushing by in an incomparable manner. Both models combine their strengths with the convincing everyday driving qualities of a large and spacious 2+2-seater.

The BMW 6 Series Coupe and Convertible stand for a heritage of no less than 70 years dedicated to the thrill of mobility and success in motorsport. Cars such as the BMW 327/328 Coupe, the BMW 3200 CS, the BMW 3.0 CSi and the first generation of the BMW 6 Series to this day represent the unique combination of elegance and competition-oriented sportiness so characteristic of BMW.

The history of dynamic driving pleasure with nothing but the sky above was originally introduced in the BMW 327 Convertible, the BMW 335 Convertible, and the BMW 503 Convertible, all of them milestones in technology and design, with a strong and lasting impact on the ongoing development of the brand and its products.

The 6 Series today also plays a significant role within BMW's model portfolio. It is indeed the benchmark for innovation, and a powerful expression of progress in technology. Cars of this kind establish a particularly active relationship between the manufacturer and the customer, with the dedicated 6 Series owner showing a clear preference for the BMW brand and, at the same time, a strong affinity for innovations in technology, premium quality, and individual style.

An attitude of this kind creates a particularly close relationship with the product and its features not only prior to, but also after purchasing the car. Innovations of this standard endorsed and acknowledged by the critical customer of this caliber have the potential to define the progress of the entire brand. This, in turn, makes the BMW 6 Series a role model not only in design, but also in its control and operating concept, its comfort functions, chassis and suspension technology, and driver assistance systems.

Having built over 75,500 cars within the past three years is impressive proof of the close link between the BMW brand and the tradition of the sophisticated, top-quality Grand Touring automobile. In this segment, facing keen competition from a number of high-ranking competitors, the BMW 6 Series, measured in terms of registration figures, ranks a proud second among all luxury sports cars the world over. In other words, right from the start it immediately left the competition with comparable all-round qualities far behind.

Clearly dynamic: new highlights in exterior design.

The BMW 6 Series boasts powerful innovations characteristic of the brand and its leadership over the competition not merely through its power unit. For in their design and style, both the 6 Series Coupe and the 6 Series Convertible offer a level of quality only the development process applied by the BMW Group is able to achieve.

While the engineers responsible for developing the drivetrain benefit from skills and the art of engineering going back decades in enhancing the level of perfection through new technologies such as EfficientDynamics, the success of BMW design lies in the ability to interpret the traditional values of the brand with supreme creativity in looking into the future. Hence, the design and styling of the BMW 6 Series clearly reflect the highly dynamic, refined, top-quality and progressive technical standard of the car as a truly authentic rendition of this supreme standard.

The overall design and look of both models, offering perfect harmony and balance to the last detail, is borne out in particular by the sculptural look of both cars, providing a perfect match of all lines and design features. Indeed, the smooth, uninterrupted flow of all characteristic lines on the 6 Series ensures harmonious interplay of the front section, the sides and rear sections of the car, the generous and powerfully curved surfaces all coming together to provide a harmonious picture to be admired in its sporting elegance and dynamic class from every angle and every perspective.

Offering this unique design language, the BMW 6 Series Coupe stands out as a modern and innovative interpretation of the classic Grand Touring Coupe. And in the same way, the BMW 6 Series Convertible, through its design, is a proud symbol of sporting and elegant driving pleasure with nothing but the sky above.

Powerful and full of presence from every perspective.

Both the Coupe and Convertible now make an even more powerful and striking stance on the road. The strong lines extending all the way from the A-pillars along the entire engine compartment lid to the BMW kidney grille form a dynamic arrow further emphasized by the powerfully chiseled bars in the lower air intake.

The air intake itself is even wider than on the former model and borders at the bottom on a new contour edge significantly highlighting the wide track of the car. The newly designed directional indicators, in turn, featuring LED light units with a crystalline effect, provide an even more distinctive signal than before.

Through their striking contours, the headlights give the front end of the BMW 6 Series a clear, focused look, with new light technology adding further brilliance. The standard bi-xenon dual round headlights are covered by a layer of clear glass at the surface, their corona rings now offering BMW's typical daytime driving light function.

With its long wheelbase, the long and sleek engine compartment lid, the greenhouse moved far to the back and the low roofline tapering out gently to the rear of the car, the BMW 6 Series has all the proportions of a classic Coupe. And thanks to its unique finned roof, the BMW 6 Series Convertible also offers the same, dynamically stretched silhouette.

The light edge on the side-sills is even more pronounced and distinctive than before, offering extra volume and contours to highlight the sporting character of the car. The new metallic paint colors, Deep Sea Blue and Space Gray, as well as new light-alloy rims, offer further options in rounding out the sporting elegance of the new BMW 6 Series according to the customer's individual preferences.

In the process of modifying the rear of the car, BMW's designers have harmoniously continued and enhanced the concept of ongoing lines extending around the entire vehicle. The section of the luggage compartment lid beneath the spoiler lip is even more concave in design than before, rising up less steeply to provide not only a more dynamic look, but also more distinctive light/shade contrasts, making the entire rear look even lower and more dynamic.

On both the Coupe and Convertible, the additional brake light is now integrated in the spoiler lip. The inner structure of the rear lights has also been modified to reflect the new lines of the car, with all light sources now being LED units.

The harmony of lines on the luggage compartment lid, the rear lights and reflectors is likewise more intense and striking than before, the line formed by the lower edge of the rear spoiler sweeping gently downwards, where it is taken up by the outer contour of the rear lights. Then, following the design of the lights, the spoiler line, while still moving down, sweeps to the inside, where it is taken up by the contour of the low, even more stretched-out and sleeker reflectors.

BMW 6 Series all the way: harmony of design outside and inside.

The stylish and elegant dynamism of the car's exterior design continues smoothly and harmoniously within the interior of the BMW 6 Series. Bearing a clear analogy to the exterior design of the car, the concept of dynamic harmony forms clear, flowing lines and tense, muscular surfaces. As an example, the sweeping cover above the dashboard starting beneath the windscreen extends back on both sides in an ongoing, dynamic line leading into the door panels and surrounding the armrests. Both the driver and front passenger are therefore enveloped by tense, even exciting design elements continuing all the way to the center console between the rear seats, thus emphasizing both the sophisticated style and elegance of the interior in a genuine visual and tangible experience.

The unique nature of the new BMW 6 Series is enhanced by appropriate refinements in the quality of materials on specific controls and instruments finished in new Chrome Pearl Grey Design as well as new colors for the interior trim and upholstery.

As an alternative to the standard aluminum trim, optional interior trim strips made of grained maple wood or dark birch wood give the interior either a technical and progressive feel or a sophisticated, stylish and elegant look.

Optional finish in Pearl exclusive leather, with additional leather on the armrests, the door grab handles and the center console, is now also available in Chateau Red and in a new upholstery color, Saddle Brown.

Featuring a combination of leather and Pearl Grey chrome, the iDrive Controller matches the look of the new rotary buttons, thus additionally enhancing the overall harmony of the car's design.

Precise control of the system is further facilitated by a ring around the Controller made of extra-hard rubber, and to ensure even more intuitive use, the iDrive control system in the new BMW 6 Series comes complete with six programmable memory keys allowing direct access to selected functions, such as a favorite phone number or navigation destination.

Unparalleled supremacy: the eight-cylinder in the BMW 6 Series.

Once again, the eight-cylinder power unit in the new BMW 6 Series marks the pinnacle in superior power and performance. The 4.8-liter engine develops maximum output of 360 hp at an engine speed of 6,300 rpm, with peak torque of 360 lb-ft at 3,400 rpm.

This cutting-edge aluminium power unit features throttle-free VALVETRONIC valve control, variable double-VANOS camshaft management on the intake and exhaust side, as well as an intake manifold switching to two different settings. Benefiting from these highlights in technology, the eight-cylinder offers superior smoothness and refinement, an immediate and direct response, and a truly powerful torque curve.

The new BMW 650i Coupe accelerates to 60 miles per hour in 5.3 seconds (with manual transmission) while the BMW 650i Convertible completes the same exercise in 5.6 seconds. Engine management, in turn, limits the top speed of both models to 250 km/h or 155 mph.

Fuel economy and emissions optimized on all models.

A wide range of fuel-saving features in and around the engine serve to make the power unit in the new BMW 6 Series even more efficient. One example is the Varioserv steering assistance pump that ensures particularly efficient steering support and assistance according to the driver's current requirements.

Further new technologies serving to save fuel provide their superior effect without any intervention by the driver. The belt drive for the a/c compressor, for example, comes with its own clutch automatically disconnecting the compressor as soon as the driver switches off the air conditioning.

New Sport Automatic transmission and shift paddles on the steering wheel.

Engine power on the new BMW 650i is transmitted to the rear wheels in standard trim by a six-speed manual gearbox. Optionally available, at no charge, is BMW's newly developed six-speed Sport Automatic transmission, combining supreme comfort with extremely fast reaction and gearshift times in genuine Grand Touring style. Further advantages are the direct connection of the automatic transmission to the engine and, as a result, dynamic conversion of engine power into driving pleasure and performance.

The driver controls the Sport Automatic by means of an electronic gear selector lever, moving the lever briefly to the left from position D in order to activate the manual gearshift mode. This allows the driver to shift gears manually in sequential mode either via the gear selector lever or by means of paddles on the steering wheel. A further option is to shift gears manually directly from the paddles. Pressing the Sport button positioned behind the gear selector lever, the driver is able to enjoy an even faster and dynamic gearshift. A further benefit is that the Sport button also modifies the progressive action of the gas pedal and, in conjunction with the car's standard steering, the Servotronic control map, providing optimum conditions for dynamic acceleration.

All-aluminum suspension for enhanced agility, safety and comfort.

Both the BMW 6 Series Coupe and the Convertible are characterized by sporting and superior driving characteristics at all times and under all conditions. Featuring a high-performance power unit, rear-wheel drive, excellent axle load distribution, and an ultra-modern all-aluminum suspension, the BMW 6 Series offers a supreme driving experience under all conditions. The principle of lightweight construction ofthe chassis and suspension, in turn, guarantees supreme stability with low weight and minimizes the car's unsprung mass.

The high-performance floating-caliper brakes with inner-vented brake discs are controlled hydraulically on the BMW 6 Series, now acting even faster and more precisely than before in guaranteeing maximum stability and full brake power at all times.

Dynamic Stability Control with optimized control action.

Offering a wide range of functions, Dynamic Stability Control (DSC) supports the driver in the process of handling his BMW safely and with superior style. First and foremost, DSC can apply the brakes individually on the car's various wheels as required, or intervene in engine management in order to counteract any over- or understeer in bends.

DSC also includes the ABS anti-lock brake control system as well as Automatic Stability Control, which helps prevent the drive wheels from spinning on loose or slippery ground, as well as Brake Assist, and Cornering Brake Control to help avoid under- or oversteer in bends.

Further functions include Brake Fade Compensation when the brakes become particularly hot, Brake Drying to optimize the car's stopping power in wet weather, and Start-Off Assistant, enabling the driver to set off smoothly and without the car rolling back on an uphill gradient, without having to use the handbrake.

A further innovation is Brake Standby, whose pre-loading brake function moves the brake pads closer to the discs for immediate build-up of brake pressure, thus avoiding the slightest delay in the process of applying the brakes. In the event of an emergency braking maneuver, this precaution enables the brakes to build up their maximum stopping power much faster than usual, making stopping distances shorter and offering valuable safety reserves.

The Brake Assistant in the new BMW 6 Series, part of the DSC control system, is networked with the car's other driver assistance systems, interacting with the optional Active Cruise Control with its Stop & Go function in order to detect the need for extra stopping power in good time. This is done by radar sensors incorporated in the system, with the brakes being pre-loaded by reducing the normal activation thresholds on the hydraulic Brake Assistant.

Activated at the touch of a button, Dynamic Traction Control serves to raise the DSC response threshold for even more dynamic performance. Specially optimized in the new BMW 6 Series, this DTC mode enhances traction on slippery surfaces and ensures an even higher standard of sporting performance under dynamic driving conditions.

Unique: Active Steering and Active Roll Stabilization.

Standard on the BMW 6 Series, Servotronic power steering provides appropriate assistance on the hydraulic rack-and-pinion steering as a function of road speed. Further enhancement of steering comfort is provided by optionally available Active Steering, unique in the 6 Series segment, varying the steering ratio appropriately to provide a larger steering angle at low speeds with the same movement of the steering wheel than at higher speeds. In practice, this allows the driver to maneuver the car with less effort and with an even smoother steering effect. At higher speeds, Active Steering makes it easier for the driver to remain steadily on course, harmonizing the feeling of the steering.

By way of yaw rate control, Active Steering stabilizes the car when applying the brakes on surfaces with different traction levels side-to-side, counter-steering as required for superior safety and balance.

Another innovation reflecting the character of the BMW 6 Series is Active Roll Stabilization. This suspension control system features active anti-roll bars with hydraulic swivel motors on the front and rear axle, enabling the car to almost completely eliminate body roll movements in bends and in a sudden change of direction. A further benefit is appropriate control of the car's steering behavior in a lane change or in hard maneuvers to avoid an obstacle on the road.

Active Cruise Control with Stop & Go.

Active Cruise Control with its Stop & Go function offers the driver better support and greater assistance at the wheel than ever before. This innovative system now available as an option in the new BMW 6 Series - on models with automatic transmission - features automatic distance control, allowing the driver to comfortably cruise along the highway or on a country road as well as in stop-and-go traffic at very low speeds, while constantly maintaining an appropriate distance to the vehicle ahead.

As soon as the distance pre-set by the driver can no longer be maintained, the system adjusts the speed of the car by intervening in drive management and building up brake pressure, thus taking current traffic conditions into account. Then, as soon as the road ahead is free again, Active Cruise Control increases the speed of the car to the limit set by the driver. The system even reduces the speed of the car to a standstill whenever necessary based on current traffic conditions, bringing the car to a halt and holding it in that position.

The maximum deceleration generated by Active Cruise Control with Stop & Go is 0.5g. Should the driver be required to intervene because the vehicle ahead is applying the brakes extremely hard, he will be alerted to do so by appropriate visual and acoustic signals.

New: Lane Departure Warning with vibration signal on the steering wheel.

To support driver awareness, the new BMW 6 Series Coupe and the new BMW 6 Series Convertible are available with a newly developed assistance system helping to prevent the driver from inadvertently departing from the correct lane on the road. Referred to as Lane Departure Warning, this sophisticated system identifies movement of the car from the correct lane and gives the driver a discreet but noticeable signal at the most important point in steering the car - on the steering wheel itself.

The Lane Departure Warning System is made up of a camera fitted near the interior mirror on the windscreen, a control unit for comparing data, and a signal transmitter generating a vibration signal in the steering wheel.

BMW Night Vision

BMW Night Vision, available as an option, offers a higher level of safety when driving at night. The "heart" of this unique system is a thermal imaging camera able to detect people, animals and objects emitting heat at a distance of up to almost 1,000 feet down the road, then transmitting a high-contrast image to the central Control Display also used by the navigation system.

Head-Up Display

As an option, the BMW 6 Series Coupe and BMW 6 Series Convertible are available with a Head-Up Display projecting information relevant to the driver such as the road speed of the car or navigation data to the windscreen directly in front of the driver.

Comfort and safety on all four seats.

High-strength load-bearing structures, generous and clearly defined deformation zones front and rear, side impact protection integrated in the doors and rear side panels, and an extremely stiff passenger cell allowing the entire structure around the driver to maintain its function as a survival area in a severe collision - all these features provide the prerequisites for the exemplary standard of passive safety offered by the BMW 6 Series.

Other standard features are three-point seat belts with pretensioners on all seats as well as front and side airbags for the front occupants. The BMW 6 Series Coupe also comes with head airbags, while the BMW 6 Series Convertible features rollbars which, in the event of a possible rollover, move upward automatically within fractions of a second from behind the rear headrests.

Active headrests for an even higher standard of occupant protection.

The BMW 6 Series Coupe and Convertible come as standard with electrically adjustable seats for the driver and front passenger as well as a triple memory function on the driver's seat. The front seats on the BMW 6 Series Convertible feature an integrated belt system, while on the BMW 6 Series Coupe the belt anchor points allow comfortable and convenient use of the car's restraint systems.

Newly developed active headrests on the front seats enhance the standard of passive safety in both models. The headrests develop their protective effect in the event of a rear-end collision by automatically moving closer to the occupant's head, helping to reduce the risk of neck injury for the driver and front passenger.

To ensure this effect, the headrests are moved forward by 60 millimeters or 2.36´´ and upward by 40 millimeters or 1.57´´ as soon as the airbag control unit registers an impact at the rear of the BMW 6 Series and sends out a signal for pyrotechnical activation of the system. This, in turn, releases two springs moving the upholstered sections of the headrests into position to immediately help cushion the heads of the occupants.

Top-end navigation and audio systems.

As a particular highlight in the interest of motoring comfort, the BMW 6 Series Coupe and the BMW 6 Series Convertible are equipped with the BMW Navigation System, including Real Time Traffic Information. Among other features, the BMW Navigation System features refined graphic presentation on an 8.8-inch Control Display as well as new, particularly reliable voice entry exclusive to BMW cars.

High-quality audio systems and telematics functions serve to enhance touring comfort and driving pleasure in the new BMW 6 Series. BMW's optional Premium Sound Package continues to include a 6 disc CD changer and Logic 7. A USB interface is also available as an option for linking external audio sources. This allows the user to integrate MP3 players such as an Apple iPod into the audio system and to control the various functions by means of the iDrive Controller or the multifunction buttons on the steering wheel.

The range of multi-media features and options is rounded off by BMW Assist telematics services including TeleService, which enables customers to make service appointments with their BMW center.

Leather upholstery with SunReflective Technology on the Convertible.

One of the particular highlights offered by the BMW 6 Series Convertible is the use of a newly developed type of leather for the seat upholstery and interior panels. In this case, so-called "cool pigments" are integrated into the material in a process referred to as SunReflective Technology, reflecting infra-red radiation in the sunlight. This very effectively reduces undue overheating of the seat surfaces when the car is open, providing a difference in temperature compared with conventional leather of up to 36 °F in the case of dark colors.

2008 BMW 6 Series: The Authentic, Progressive Grand Touring Automobiles

Together with the characteristic design of both models and their impressive standard of driving dynamics, the comprehensive range of multi-faceted features helps to give the BMW 6 Series its truly authentic and unique identity. Indeed, the new BMW 6 Series Coupe and the new BMW 6 Series Convertible belong to the small group of cars fulfilling the greatest demands in every respect and setting new benchmarks everywhere. Given the sheer magnitude of their qualities, both models stand out clearly in their respective segments, reflecting the ideals of the discerning motorist dedicated either to the refined dynamics of a four-seat Grand Touring Coupe or the unique driving pleasure only a Luxury Convertible is able to offer.

BMW Ultimate ServiceTM:

providing owners with incredible value and peace of mind

Every 2008 BMW 6 Series vehicle will be provided with BMW Ultimate ServiceTM, a suite of services that includes the BMW Maintenance Program (formerly called Full Maintenance), Roadside Assistance, the New Vehicle Limited Warranty and BMW AssistTM with TeleService.

BMW Ultimate ServiceTM includes:

The BMW Maintenance Program is the only no-cost maintenance program in the industry that covers wear and tear items like brake pads and rotors for 4 years or 50,000 miles, whichever comes first. BMW owners pay nothing for all scheduled inspections, oil changes, brake pads, wiper blade inserts and other wear-and-tear items.

BMW Roadside Assistance is one of the industry's most comprehensive plans available. Not only is it no-charge for the first 4 years, but there is no mileage limit. BMW drivers enjoy the assurance of on-the-road help 24 hours a day, 7 days a week, anywhere in the United States, Canada and Puerto Rico. This includes everything from flat tire changes, emergency gasoline and lock-out assistance, to towing, alternative transportation and even trip-interruption benefits. This service also includes valuable trip routing advice.

BMW New Vehicle Limited Warranty: All 2008 BMW 6 Series vehicles are covered by BMW's excellent Limited Warranty, which includes:

- New-vehicle warranty - 4-year/50,000-mile coverage of the vehicle.

- Rust-perforation warranty - 12-year/unlimited-mileage coverage.

BMW AssistTM provides the driver with services that enhance on-the-road security and convenience, for added peace of mind. The BMW AssistTM Safety Plan is standard on all 5, 6, and 7 Series models, including M5 and M6, and is included in the Premium Package or available as a stand-alone option on all other models. Starting with MY 2007 vehicles, BMW is the only manufacturer that will offer this service for 4 years at no additional cost. Most other manufacturers cover only the first year of service.

The in-vehicle equipment for BMW AssistTM includes GPS technology and hands-free communication functions accessed via buttons in the overhead or center console. Vehicle occupants may request emergency or other services simply by pressing a button; the BMW AssistTM system then transmits the location and vehicle information to the BMW AssistTM Response Center. A response specialist will then speak with the occupants to coordinate dispatch, notify emergency contacts on file, and link BMW Roadside Assistance or emergency services as needed and requested. A severe accident automatically activates the BMW AssistTM call as well. The BMW AssistTM Safety Plan also includes Remote Door Unlock 1 and Stolen Vehicle Recovery services, which can save the owner time and money.

TeleService 1 automatically notifies the BMW center when a vehicle will need service. This feature allows the Service Advisor to proactively set up a customer appointment and have the needed parts ready.

BMW AssistTM subscribers can also enroll in the BMW AssistTM Convenience Plan (available at an additional cost of $199 per year) to avail themselves of many BMW AssistTM Concierge services, from travel planning to dining reservations, shopping assistance and event tickets, as well as receive directions, and traffic and weather information. On many models produced September 2006 and later, a selected destination and its phone number can be sent directly to the on-board navigation system and Bluetooth(R)-linked mobile phone, after a push of the new Concierge button. The Convenience Plan also includes Critical Calling, a new service that connects the driver in case their mobile phone is not in the vehicle or its battery is discharged. After pushing the SOS button, a BMW AssistTM response specialist will link the driver to his requested party for up to five minutes and for up to four events per year.

As before, the BMW AssistTM system includes Bluetooth(R) hands-free phone connectivity with hands-free phonebook access and dialing by name or number via the steering wheel controls. Use of this feature requires a customer-provided compatible Bluetooth(R) mobile phone.

BMW Group In America

BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, an industrial design firm in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's global manufacturing network and is the exclusive manufacturing plant for all Z4 models and X5 Sports Activity Vehicles. The BMW Group sales organization is represented in the U.S. through networks of 339 BMW passenger car centers, 334 BMW Sports Activity Vehicle centers, 143 BMW motorcycle retailers, 80 MINI passenger car dealers, and 30 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group's sales headquarters for North, Central and South America, is located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet at:

www.bmwgroupna.com

www.bmwusa.com

www.bmwmotorradusa.com

www.miniusa.com

www.rolls-roycemotorcars.com