Genesis Hurricane SC to Create a Storm at 2011 SEMA Show

10/13/2011

Hyundai

To showcase the extreme power of Hyundai's most popular performance car, Hyundai America Technical Center Inc. (HATCI) teamed up with Magnuson Products, Rhys Millen Racing, Harman International and Torvec Inc. to develop and build a special edition prototype Genesis Coupe, the Genesis Hurricane SC. HATCI, Hyundai's design, technology and engineering branch, will display the high-performance Genesis Coupe in Hyundai's 2011 SEMA Show booth from November 1-4, 2011 in Las Vegas.

The Genesis Hurricane SC represents a two year development effort by HATCI, as its engineers worked to enhance all aspects of the vehicle including power, traction, braking, exterior and interior design and audio system. Highlighting the performance modifications, HATCI teamed up with Magnuson Products to supercharge Genesis Coupe's 3.8L V-6 engine with a liquid to air intercooler, producing more than 450 horsepower.

"The HATCI and Magnuson supercharger demonstrates the high-performance potential of Genesis Coupe's V-6 engine - the car was engineered to handle this kind of extra power," said David Dutko, senior engineer, HATCI. "Our HATCI engineers have been working for years with Magnuson to ensure high engine output is available on future Hyundai vehicles."

"The supercharger creates a modest six to seven pounds of boost which generates a 35-45 percent increase in horsepower and torque and can be easily modified to deliver even higher boost levels," said Terry Peddicord, director, sales, Magnuson Products. "One of the many exciting aspects of this project is that the Genesis Hurricane SC is not just another pretty face for the show circuit, but rather it is a hard working lab-rat that will push the bounds of this car and the whole vehicle segment."

In addition to the supercharged V-6, Torvec Inc. has been developing its IsoTorque differential with improved handling and traction capability with HATCI engineers at the Hyundai Proving Grounds in California. The IsoTorque differential delivers nearly a one second per lap improvement in the Genesis Coupe on the Hyundai road course.

Beyond the engine, Genesis Hurricane SC has a long and impressive list of both interior and exterior specialty modifications. Hyundai's long-standing racing partner Rhys Millen Racing (RMR) provided exterior enhancements including a front bumper, grille, hood, side skirts, diffuser and rear deck with spoiler. RMR partners Enkei and Hankook provided the high performance 19-inch wheel and tire assemblies, a RMR free flowing exhaust system and air intake was utilized to free up more engine power. The vehicle also sports upgraded LED headlights and taillights provided by FlyRyde.

The Hurricane's interior also received some state of the art enhancements including a Harman International high level Lexicon audio system that was tuned in house by HATCI engineers and Katzkin custom premium leather and suede seats accented with blue inserts.

Mechanically, the Hurricane SC has Bilstein monotube shock absorbers and springs with adjustable ride height tuned on the Nurburgring in Germany and a Brembo six piston brake kit with cross drilled front and rear rotors. The engine also received a SPEC lightweight single mass aluminum flywheel and stage two clutch, DeatschWerks high flow fuel pump and 600cc injectors, Perma-Cool oil, differential and steering coolers and a custom CPR Fabrication billet aluminum oil filter adapter.

Additionally, on the SEMA Show floor the numerous parts of the Genesis Hurricane SC will be displayed, providing show-goers the opportunity to experience and interact with the vehicle's actual hard parts and future developments.

HYUNDAI KIA AMERICA TECHNICAL CENTER

Hyundai America Technical Center, Inc. (HATCI) is the design, technology and engineering arm for all North American models of the Korean-based Hyundai-KIA Motors Group. Their commitment to total quality is confirmed by their remarkable rise in the annual JD Power rankings for both initial quality and reliability, pushing perennial leaders Toyota and Honda with improvement rates twice the industry average. In addition to the engineering center in Southeast Michigan, our $60 million California Proving Ground is one of the most comprehensive and advanced vehicle testing facilities ever built.

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Costa Mesa, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai's 10-year/100,000-mile powertrain warranty, 5-years of complimentary Roadside Assistance and the Hyundai Trade-in Value Guarantee.