Aston Martin Rapide: Turning every Journey into an Event
09/15/2009
Aston Martin
The Aston Martin Rapide suggests a new world of possibilities for the Aston Martin enthusiast, a car capable of long distances at high speed, providing both a driver-focused environment and refined and cosseting interior for its passengers. The Rapide turns every journey into an event.
The Rapide brings pure function to the Aston Martin experience, a car that combines everyday practicality with elegant form and exceptional power. "Now there is an Aston Martin for every type of sports car customer regardless of the demands of their lifestyle," says Aston Martin Chief Executive, Dr. Ulrich Bez, "the Rapide is our most versatile product, bringing a new benchmark of luxury and refinement to both driver and passenger."
Within the flowing, muscular form of the Rapide, four individual seats and a spacious luggage compartment present a new type of rapid family transportation; swift, spacious, dynamic and social. Four adults can enjoy the Rapide in complete comfort, savouring the ride quality, the ambience of the hand-trimmed cabin and the sensation of speed and dynamism derived from the low seating position and excellent visibility.
The Rapide is also a practical family car, with a highly bespoke interior offering myriad possibilities for personalisation thanks to Aston Martin's acclaimed craft skills. From the highly detailed stitching on the leather, inspired by saddle-making, to the hand-machined switchgear, aluminium speaker meshes and metal door pulls, the interior is supremely tactile and rewarding.
The Rapide features Bang & Olufsen's acclaimed audio system, developed in close collaboration with Aston Martin to ensure the most accurate sound reproduction is achieved within the cabin environment. Twin DVD screens integrated into the front seats provide entertainment for the rear passengers, giving them the opportunity to watch a film or create their own personal soundtrack to accompany the drive. When music is shared, Bang & Olufsen's signature motorised tweeters rise from either side of the Rapide's dashboard, helping disperse the sound crisply and precisely throughout the length of the cabin.
When the road becomes more demanding, Aston Martin's sporting heritage comes to the fore, ensuring the driving experience is never less than sensational. The passengers can also enjoy close involvement with the way ahead, thanks to a seating arrangement that gives excellent forward visibility. 'As a rear passenger you're seated inboard, slightly above the driver, looking through the centre of the car,' Aston Martin Director of Design, Marek Reichman explains, 'so you can see forward and experience the driver's view of the road ahead. As a result, even rear passengers feel that they're in a sports car.'
The Rapide also excels as an occasional load-hauler, with individually folding rear seats - at the push of a button - to allow the rear luggage space to expand to up to 750 litres, facilitating the occasional bulky impulse purchase, or creating the ultimate long-distance holiday cruiser, able to transport skis or hiking equipment, hatboxes or trunks across continents with ease. The rear luggage compartment is accessed through an opening tailgate and separated from the cabin by a movable bulkhead that can be set to create a unified internal space running from the dashboard through to the tailgate, or provide a security cover for when the car is parked. Aston Martin offers a bespoke five-piece luggage set for the discerning traveller, tailored to precisely match your chosen interior trim.
Marek Reichman describes the Rapide as a lithe 'long distance runner', continuing Aston Martin's tradition of building high performance sporting grand tourers and distinct from the sprinter-like poise of the V8 Vantage or the muscular stance of the DBS.
The Aston Martin Rapide encapsulates the values of Aston Martin in a sporting saloon, a four-door sports car with unrivalled performance, extremely high levels of craftsmanship and exceptionally elegant design. The Rapide is a car to savour and share, a characterful, expressive sports grand tourer that extends the Aston Martin experience to an entire family, a group of colleagues or other performance enthusiasts. Beauty, power and practicality have never been presented so seductively.