06/30/2011
Greg A. Godsell
The Kia Optima is a five passenger mid-to-large size sedan that competes in one of the most hotly contested segments in the industry. Not only is the family sedan market largely dominated by two or three outstanding models, but the rest of the field contains numerous competent alternatives.
One could hardly be blamed if the Kia Optima isn't the first name that comes to mind when considering a mid-sized sedan. Just five years ago, the Optima was a non-descript sedan that few knew existed let alone considered. A 2006 update produced a handsome design that offered solid value in the segment, but the Optima was still largely anonymous. The latest Optima, introduced as a 2011 model wears such striking styling that buyers are sure to take notice.
Kia offers the Optima in 3 trim levels: LX, EX, and SX. In most models, the powertrain consists of a 2.4l four-cylinder engine rated at 200-bhp, coupled to a six-speed automatic transmission and front-wheel-drive. A turbocharged 2.0l four-cylinder engine rated at 274-bhp is optional on EX and standard on SX trim levels. Like its corporate relative, the Hyundai Sonata, no V6 engine is offered since the turbocharged four's output matches or exceeds most six-cylinder engines in the class. Like other midsize sedans, Kia offers a gasoline/electric hybrid variant of the Optima with improved fuel efficiency (40 MPG hwy.)
All Optimas share essential equipment like remote keyless entry, power windows/locks, air conditioning and an excellent audio system. They mainly differ in upholstery, wheels, and tires. The entry-level LX has manual cloth seats and 16-inch steel wheels with wheel covers; the mid-grade Optima EX adds 17-inch alloy wheels, larger tires, and leather seats. A sporty SX trim level includes the 2.0L turbocharged engine, 18-inch wheels, a sportier suspension and HID lighting. Prices start at around $21,000 for the Optima LX with automatic transmission and $23,000 for the Optima EX. Relative to similarly equipped midsize sedans, the Optima enjoys a $1,000-$2,000 pricing advantage.
Our test model was a fully-optioned Optima EX ($22,495) with the Technology ($2,000) and Premium ($2,500) packages; the as-tested price added up to $27,440 including destination and handling. Our Optima had an impressive list of luxury features including a dual-pane sunroof, heated/cooled front seats, heated rear seats, push button start/stop, a navigation system and driver's memory power seats.
The restyled Optima is larger and more substantial than its predecessor. Distinctive exterior styling elements such as the upswept rear windows, side vents, and chrome-trimmed roofline separate the Optima from more cautiously styled midsize sedans. The aggressive exterior styling is distinctive and sporty, yet not too overdone to offend those cross-shopping more conservative alternatives.
Kia's fresh styling themes are reflected in the interior as well. The two-tone dash and instrument panel combines the gauge cluster and the center stack controls in to a single design element. The optional navigation system, audio system and HVAC controls are canted towards the driver's head. This driver-focused design enhances visibility for the driver, but strong sunlight occasionally washes out the navigation LCD screen. The brightly lit gauges are large, and attractive. A prominent trip computer is inset inside the center mounted speedometer. In general, the instrumentation is stylish without being as gimmicky as other cars in the class.
Typical in the class, the Optima seats five. Most models include an 8-way power adjustable driver's seat with power lumbar support. The optional Premium Package adds a 4-way power adjustable passenger seat and memory settings for the driver seat. The seats are supportive, but the flat and stiff cushions reduce overall comfort. Rear seat occupants have acceptable headroom and legroom and will appreciate the folding center armrest with two cup holders. The hard front seat backs may annoy taller rear occupants. Even with the optional dual pane sunroof, the Optima seems to have more rear-seat headroom than its corporate sibling, the Sonata. For interior volume and overall legroom, the Optima is one of the most spacious cars in its class.
The Optima's generously-sized trunk holds up to 15.4 cu. ft. of cargo; the trunk is large enough to accommodate the luggage of a big family. Although the rear seat is split 60/40 and folds down to extend the cargo area, the small opening restricted reduces its usefulness.
The Optima's 2.4L direct-injected inline-4 is rated at 200 horsepower, and 186 lb-ft of torque, which is more than sufficient power to motivate this 3400-lb sedan, allowing passing and merging with ease. The six speed automatic transmission shifts seamlessly and is responds quickly in daily driving. For more aggressive shifting, the automatic has a manual mode for selecting and holding gears. While our city mileage was an unimpressive 19 MPG, we easily managed 33 MPG on the highway. The highway mileage is sufficient to achieve a comfortable 500-mile range on the interstate. The EPA estimates mileage at 24 city/34 highway putting the Optima near the top of its class.
With a fully independent suspension and a rigid chassis, the Optima has the underpinnings for above average handling. The ride is quiet and confident; and remains composed on the highway. Steering is firm with generally good feedback, but suffers from vague on-center feel. The Optima's suspension tuning is relatively stiff compared to other cars in the class. While the firm suspension endows the Optima with athletic reflexes, it's not too punishing for typical roads.
With its aggressive exterior design, dual exhaust tips and stylish alloy wheels, the Optima EX announces its sport sedan intentions. The 2.4L inline-4 provides impressive performance, yet offers economical highway cruising . The Optima would be equally at home during spirited daily commutes and long road trips. As a family sedan, the roomy interior and spacious trunk require almost no compromises. The Optima is a superb value, offering size, features and style beyond its price. For those shopping Accord and Camry, the Optima belongs on your short list.