06/15/2012
Ford
Re-Engineering Purchase Experience from Customer's Point of View Makes 2013 Ford Fiesta an Even Better Value
For the 2013 model year, Ford Fiesta offers a re-imagined lineup that now groups content and features into logical packages based on clear purchase patterns, simplifying the car-buying experience for both the customer and the dealer.
This more efficient approach, which is consistent across four-door and five-door models, also will save most customers potentially hundreds of dollars on the final purchase price of Ford's no-compromises, 40-mpg, global small car.
Fiesta highlights
Fiesta S caters to the value-minded consumer, with features from the popular Convenience Package, while keeping keyless entry, auto-locking doors and an upgraded audio system available as options
Fiesta SE adds standard content such as the latest-generation SYNC(R) system, cruise control, premium sound, and other comfort and appearance features that have proven most popular with the heart of the market
Fiesta Titanium includes premium features customers expect from the top-shelf model, such as heated leather seats, upgraded appearance items, perimeter alarm and push-button start
All include Ford's leading safety and security features, such as:
AdvanceTrac(R) with electronic stability control
Dual-stage first-row airbags
Driver knee airbag
Side-impact and side-curtain airbags
Four-wheel anti-lock braking system
LATCH (Lower Anchors and Tether Anchors for Children)
Tire Pressure Monitoring System
Anti-theft engine immobilizer