Customer Loyalty Inspires 2017 Enclave Sport Touring Edition
03/17/2016
Buick
Buick today announced the 2017 Enclave Sport Touring Edition - the latest addition to the brand's design-focused Sport Touring Edition lineup and an expressive and athletic appearance for the popular Enclave mid-size luxury SUV. The Sport Touring is highlighted by a Satin Black Ice-toned grille and 20-inch chrome-clad wheels with Satin Black Ice accents.
The Sport Touring Edition brings the brand's newest design theme to a vehicle with Buick's most loyal customers. In 2015, 33.4 percent of Enclave sales came from returning customers. That's the highest loyalty rate among all Buick models and one of the top model-to-model loyalty rates in the crossover SUV segment, topping key competitors such as Audi Q7 and Acura MDX, as well as vehicles like the Jeep Grand Cherokee and Toyota Highlander.
With timeless exterior design, Buick's signature QuietTuning, and three rows of premium, first-class seating designed to comfortably hold adult passengers, Enclave has helped make Buick one of the industry's most successful SUV brands. Since Enclave's introduction in 2007, SUVs have jumped from 31 percent of Buick brand sales to 61 percent in 2015. It has remained a strong and consistent seller through eight years of sales and since 2013 has been paired with Buick's small SUV, the Encore, which has since become the brand's best-seller. The Envision compact SUV also joins Buick's SUV lineup in North America this summer.
"The industry doesn't have many success stories better than the Buick Enclave," said Duncan Aldred, vice president of Global Buick. "It has created a new generation of Buick customers and delivered on their expectations again and again. The Sport Touring Edition is a great update for our flagship crossover SUV as the Buick family continues to grow this year."
The new Buick Enclave Sport Touring Edition will be on display at the 2016 New York International Auto Show and goes on sale this summer, available on the Leather (1SL) and Premium (1SN) trims. It is offered in three premium exterior colors: White Frost Tricoat, Crimson Red Metallic and Ebony Twilight Metallic.
Additional standard equipment on the Leather and Premium trims includes:
Heated, wood-trimmed steering wheel
Ice-blue LED ambient lighting around the instrument panel
Eight-way power front driver and passenger seats with power recline, lumbar support and driver memory
Heated front seats on Leather appointed models and heated/ventilated seats on Premium models
Power-tilting/telescoping steering column on Premium models
Buick IntelliLink with color touchscreen radio
4G LTE connectivity and built-in Wi-Fi hotspot (three-month/three gigabyte data trial)
Tri-zone automatic climate control
High-intensity discharge headlamps
Power liftgate
Rear park assist and rear-vision camera system with dynamic guidelines
The new Enclave Sport Touring Edition joins the distinctively trimmed 2016 LaCrosse, Regal and Verano Sport Touring Edition luxury sedans models, as well as the Encore Sport Touring Edition, which features an exclusive, more powerful, more efficient 1.4L turbo engine. Additionally, the Enclave Tuscan Edition offers another design-focused special model, featuring a bronze-tone grille and 20-inch chrome-clad wheels with bronze accents.
Buick is an international modern luxury brand offering vehicles with sculpted designs, luxurious interiors and thoughtful personal technologies, along with responsive-yet-efficient performance. Buick is attracting new customers with its portfolio of award-winning luxury models in North America and China. Learn more about Buick cars and crossovers at www.buick.com, on Twitter @buick, on Instagram, or at www.facebook.com/buick.