Press Releases

DS HIGH RIDER: Taking dynamics into a new dimension

Citroën created a stir in February 2009 with the announcement of a new line of distinctive products, the DS line. The new line-up reflected one of the facets of what is a true reinvention of the Marque, symbolised in its new tagline, "Creative Technologie". Rounding out the main CITROËN range, the DS line features products with more radical design choices aimed at customers looking for stand-out styling, architecture, driving feel and refinement. Just one year after...