Press Releases
SMALL, GREEN, AND FUN: FORD START CONCEPT A DESIGN INSPIRATION FOR THE MEGA CITY
For parts of the world that are growing increasingly urban, the future of the automobile looks small, green, smart and fun in the eyes of Ford designers who created the Ford Start Concept. It's a design vision inspired for the transportation needs of the world's mega cities. Making its global debut at the 2010 Beijing Auto Show, the Ford Start Concept is more than simply a design exploration into the feasibility of a small car. It...
FORD START CONCEPT EXPLORES ENDEARING SIMPLICITY
Just how far can you take the basic idea of transportation and simplicity and still deliver an aspirational automobile designed for urban transportation in emerging markets? For the global design team at the Ford Strategic Concepts Group in Irvine, Calif., it began with taking a step back, reflecting on the complexity and noise in the world around us. "In an era of constant visual noise, we have created a car that conveys visual purity and harmony,...