2010 Toyota Prius

The Prius set the standard by which all hybrid cars are judged. For 2010, Toyota's pioneering vehicle improves its already impressive fuel economy, and adds the latest safety technology.

Press Releases

All-New Third Generation Toyota Prius Raises the Bar for Hybrid Vehicles - Again

Introduced in spring 2009, the all-new 2010 Toyota Prius has once again set new standards for innovative hybrid design and technology, raising its level of convenience features and performance to new heights, including a combined EPA estimated fuel efficiency rating of 50 miles per gallon. Credited with establishing hybrid technology as a foundation for future vehicles, the three generations of the Prius model have delivered superior fuel economy and ultra-low emissions for more than 1.3 million...

Toyota Reveals All-New Prius

Toyota Motor Sales (TMS), U.S.A., Inc., unveiled the all-new 50-mile-per gallon rated third-generation Prius hybrid vehicle today at the 2009 North American International Auto show. Celebrated as the benchmark for cars of the future, the Prius has delivered superior fuel economy and ultra-low emissions to more than one million owners worldwide for more than 10 years. The midsize third-generation 2010 Prius will offer even better mileage ratings, enhanced performance, and innovative design features. It will be...