Press Releases

2011 Toyota Tacoma Adds New T|X Packages and Other Upgrades

The Toyota Tacoma, the best-selling compact pickup truck in North America since 2005, offers two new packages for 2011 based on a concept truck first shown at the 2009 Specialty Equipment Marketing Association (SEMA) Show. The T|X and T|X Pro packages, available in conjunction with the Off-Road Package, add Toyota Racing Development (TRD) accessories in a unique combination at a special value price. While other manufacturers are scaling back on or even abandoning the compact pickup...

Toyota Tacoma Remains Sales Leader in its Pickup Segment

Through 45 years of compact pickup truck heritage, Toyota has continued its sales dominance in this competitive segment with the Tacoma. Starting with the Stout in 1964, followed by the Hilux in 1969, Toyota Compact Pickup in 1976, and for the last 15 years the Tacoma, Toyota's compact pickups have been a leader in the evolution of the compact pickup segment. The Toyota truck started out as basic and functional and through the years became more...

TOYOTA TACOMA ADDS SIGNIFICANT SAFETY ENHANCEMENTS FOR 2009

The Toyota Tacoma, the best-selling pickup truck in its segment, offers the STAR Safety System(TM) of dynamic control technologies as standard equipment in all models and grades for 2009. In addition, front seat-mounted side airbags, curtain side airbags are now standard across the Tacoma line-up and active front headrests are standard on all Access and Double Cab models. The Toyota Star Safety System(TM) includes the anti-lock braking system (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA),...