Press Releases

2011 Toyota Matrix Debuts at the Chicago Auto Show

Making its debut at the Chicago Auto Show with new changes for MY 2011, the sporty five-door Toyota Matrix deftly combines a fun-to-drive spirit with the utility of a small SUV and excellent fuel economy. In 2011, the Matrix will feature new standard wheels, interior design features, the Toyota Care complimentary maintenance plan, and standard Smart Stop Technology. The 2011 Matrix continues to feature Toyota Star Safety System(TM) as standard equipment, which includes Vehicle Stability Control...

Toyota Adds Standard Vehicle Stability Control (VSC) and Traction Control on Matrix for 2010

The second-generation Toyota Matrix, which was introduced for 2009, gains standard Vehicle Stability Control (VSC) with traction control (TRAC) for 2010. The addition of VSC and TRAC, along with current standard features that include an Anti-lock Braking System (ABS), Electronic Brake-force Distribution (EBD), and Brake Assist help make up the Toyota Star Safety System(TM). VSC automatically adjusts engine output and braking force at individual wheels to help control any discrepancy between where the driver is steering...

Toyota Unveils All-New Corolla Matrix At 2007 SEMA Show

Toyota Motor Sales (TMS), U.S.A., Inc., unveiled the all-new second-generation Corolla Matrix at a press conference today at the 2007 Specialty Equipment Market Association (SEMA) Show. The Toyota Matrix, the sporty five-door vehicle that helped redefine the concept of a crossover utility vehicle, has been redesigned for the 2009 model year to offer performance that matters for driver enjoyment. "The Matrix concept was based on blending the functionality of an SUV, the style, image and performance...