Press Releases

2012 Ford F-150 Adds New FX Appearance Package, More Capabilities and Technologies to Fuel-Efficient Powertrains

Ford F-150 - the most fuel-efficient and capable full-size pickup on the market - is getting fine-tuned for 2012, with a new FX appearance package and several driveline updates and new technologies to further improve and refine the driving experience. "The new FX package delivers a distinctive style that truck buyers are looking for without compromising on any of the F-150's rugged qualities," said Raj Sarkar, F-150 Marketing manager. "It expands our range of specialty vehicles...

2011 Ford F-150 All-New Powertrain Lineup Delivers Best-in-Class Capability, Projected Top Fuel Economy

The signature class-leading capability and durability of the Ford F-150 are enhanced for 2011 with projected class-leading fuel economy and performance. Ford F-Series, America's best-selling truck for 33 years running, now comes equipped with an all-new powertrain lineup that will deliver best-in-class horsepower, torque and projected fuel-economy leadership. "For the past 33 years, the Ford F-150 has stood alone as the truck people really rely on," said Mark Fields, Ford president of The Americas. "The class-leading...

2010 F-150 OFFERS DIVERSITY TO TRUCK CUSTOMERS: CHOOSE TECHNOLOGY, JOB AIDS, LUXURY OR "ALL OF THE ABOVE"

Following on the success of the redesigned 2009 Ford F-150, for 2010 F-150 continues as the benchmark in the full-size pickup segment from the industry's truck leader. A rugged exterior is highlighted by a dramatic three-bar grille and spacious, flexible and refined interior. Buyers can choose from an unparalleled variety of cab styles and trim levels - including the opulent Platinum series that redefines truck luxury. Capability is Key The 2010 Ford F-150 rises to the...

New 2009 FORD F-150: More Capability, More Choice, More 'Smart' Features Fo

The vision for Ford's truck team was clear: Redesign America's favorite truck inside and out to give customers unrivaled capability, unprecedented choice and a host of smart, game-changing features. The result is the new 2009 Ford F-150, the new benchmark in the full-size pickup segment from the industry's truck leader -- which has built more than 33 million F-Series pickups since 1948. The Ford truck team adopted a holistic, 360-degree approach to revamping the new 2009...