Press Releases

SUZUKI EQUATOR RETAINS PROVEN PICKUP TRUCK FORMULA FOR 2012

Since its introduction in 2009, the Suzuki Equator has served the varied needs of Suzuki's motorcycle, ATV and outboard motor owners, many of whom were happy to find a reliable pickup truck from a familiar source. Available in both Extended Cab and Crew Cab body styles, in addition to rear-wheel-drive and four-wheel-drive (4WD), and Short Bed and Long Bed configurations, the Equator has also found favor with activity-oriented consumers. Exterior changes in 2012 are limited to...

2011 SUZUKI EQUATOR KEEPS TRUCKIN' ALONG

With the introduction of the 360cc Jimny in 1970, Suzuki became the first Japanese automaker to enthusiastically embrace the consumer side of four-wheel drive. Suzuki built on that landmark introduction and its versatile and dynamic product line with the 2009 introduction of the Equator, marking the company's first entry into the midsize pickup truck market. In 2011, the Suzuki Equator continues to offer an exceptional combination of style, utility, comfort and off-road capability. The 2011 Equator...

SUZUKI KEEPS ON TRUCKIN' WITH EQUATOR MIDSIZE PICKUP

With the introduction of the 360cc Jimny in 1970, Suzuki became the first Japanese automaker to enthusiastically embrace the consumer side of four-wheel drive. Suzuki built on that landmark introduction - and its versatile and dynamic product line - with the 2009 introduction of the Equator, marking the company's first entry into the midsize pickup truck market. In 2010, the Suzuki Equator continues to offer a well-rounded combination of style, utility, comfort and off-road capability. In...

SUZUKI DEBUTS ALL-NEW EQUATOR MIDSIZE PICKUP TRUCK

To bolster its versatile and dynamic product line, enhance the company's bold and adventurous brand identity and further expand the growing line of products marketed by approximately 500 Suzuki dealers nationwide, American Suzuki Motor Corp. debuts its all-new 2009 Equator midsize pickup truck at this year's Chicago Auto Show. The introduction of the Equator marks Suzuki's first entry into the midsize pickup truck market and expands the company's offering of activity-oriented cars and trucks. Leveraging Suzuki's...