Press Releases

CHEVROLET UNVEILS THE COLORADO ZR2 BISON

The Colorado ZR2 Bison joins Chevrolet's midsize truck lineup as an all-new performance variant. Bison is Chevy's first collaboration with American Expedition Vehicles (AEV), a premium off-road aftermarket manufacturer. Through constant innovation, Chevy has gained more than a quarter of all midsize truck sales in less than four years in the marketplace. In consecutive years, Colorado introduced the segment's first diesel engine (excludes other GM vehicles), an all-new V-6 gas engine/eight-speed transmission combo, the ZR2 "segment...

ZR2 Midnight and Dusk Editions Expand Choices in 2018 Chevrolet Colorado Lineup

As the brand celebrates 100 years of building trucks, Chevrolet is expanding its midsize truck lineup with Colorado ZR2 Midnight Edition and Dusk Edition models. They were shown ahead of their public debut at the SEMA Show, from Oct. 31-Nov 3, in Las Vegas, where they will be part of Chevrolet's display of concept and production vehicles. The 2018 Colorado ZR2 Midnight Edition features an all-black exterior finish, black Chevy bowtie emblems and 17-inch five-spoke black...

New Colorado ZR2 a "Segment of One" Among Off-Road Pickups

Just as introduction of the Chevrolet Colorado reset the bar for mid-size trucks, the new Colorado ZR2 is poised to reset expectations for off-road trucks. Chevy's new performance halo for the Colorado lineup will feature more off-road technology than any other mid-size pickup when it goes on sale. The ZR2 is effectively a segment of one, combining the nimbleness and maneuverability of a mid-size pickup with a host of new off-road features and the most off-road...

Chevrolet Colorado Resets the Bar for Midsize Segment

For 2017, the Chevrolet Colorado offers an all-new V-6 engine and class-exclusive eight-speed automatic. It is the latest major update for Colorado, which entered the market for model year 2015. Chevrolet is on track to sell more than 160,000 Colorados in the first 24 months on the market, reigniting the midsize segment. "Customers made the Colorado an overnight success and it remains one of the industry's hottest-selling products," said Anita Burke, Colorado chief engineer. "That fast...

Chevrolet Introduces Colorado Duramax Diesel

The fastest-selling truck in the market now offers an available turbo-diesel engine. The 2016 Chevrolet Colorado Duramax diesel takes midsize truck capability and efficiency to unprecedented levels. With 369 lb-ft of torque (500 Nm) generated by its all-new 2.8L Duramax turbo-diesel, the Colorado's maximum trailering capacity rises to 7,700 pounds (3,492 kg) on 2WD models, with estimated fuel economy projected to top the already segment-leading efficiency of the gas models. It is also the cleanest diesel...

2016 CHEVROLET COLORADO BUILDS ON AWARD-WINNING PACKAGE OF CAPABILITY, EFFICIENCY AND STYLE

Chevrolet Colorado made an auspicious debut in 2015. The all-new, segment-busting midsize pickup was named the 2015 Motor Trend Truck of the Year and Cars.com's Best Pickup Truck of 2015 - and was the fastest-selling truck in the industry, prompting a third shift to be added to the Wentzville, Mo., assembly facility. With the most horsepower and best highway efficiency in the segment, as well as the highest available trailering rating - 7,000 pounds (V-6 2WD)...

All-New 2015 Chevrolet Colorado Redefines Midsize Trucks

Chevrolet today unveiled the all-new 2015 Chevrolet Colorado, which will redefine the midsize truck and offer real truck capability and versatility to customers who don't require a full-size truck. The new Colorado is built with the DNA of a true Chevy truck, expected to deliver class-leading power, payload and trailering ratings. Colorado goes on sale in fall 2014 as a 2015 model. "Our strategy is simple: meet the needs of the broadest possible customer base, and...

New Chevrolet Colorado Pickup Confirmed for U.S.

A version of the all-new Colorado midsize pickup will be built and sold in the United States, Chevrolet confirmed today. The first version of the truck is launching this month in Thailand, to be followed by other regions around the globe. "The new Chevrolet Colorado is generating a lot of excitement as we begin its launch in Thailand," said Chris Perry, vice president, global marketing and strategy for Chevrolet. "We think the design, capability and fuel...