Press Releases

GENESIS PREVIEWS MOTORSPORT CONCEPTS DESIGNED IN COLLABORATION WITH GRAN TURISMO VIDEO GAME SERIES

This weekend, Genesis lifted the veil on its vehicle design process at an ultramodern experiential installation called The Performance of Design during Monterey Car Week. The designs unveiled included three concept vehicles developed in collaboration with the creators of the world-renowned Gran Turismo video game series. Genesis, a brand oriented around its bold product designs, showcased its motorsport intent with the reveal of the Genesis G70 GR4 Gran Turismo (GT), a California-built racing vehicle, during an...