Press Releases
Magical exterior colour-change. BMW iX Flow featuring E Ink.
Digitisation is delivering an integrated user experience characterised by individuality and emotionalisation in the interior of current BMW models. The My Modes allow the driver to tailor the atmosphere in the interior entirely to their personal mood and the driving experience they want. With the BMW iX Flow featuring E Ink being presented at CES 2022, the Munich-based premium car manufacturer is offering the prospect of a future technology that uses digitisation to also adapt the...