Press Releases

Ultimate companion - through real and virtual worlds: BMW presents BMW i Vision Dee in Las Vegas.

The BMW Group is sharing its vision of the future digital experience, both inside and outside the vehicle, at the Consumer Electronics Show (CES) 2023 in Las Vegas. BMW i Vision Dee is the futuristic mid-size sedan with a new and pared-down design language. The name "Dee" stands for Digital Emotional Experience - and that is precisely its aim: to create an even stronger bond between people and their cars going forward. Future digital functions will...