Press Releases

SUBARU DEBUTS ALL-NEW SOLTERRA ELECTRIC SUV

Subaru of America, Inc. today revealed its first-ever all-electric SUV, the 2023 Subaru Solterra, at the Los Angeles Auto Show. The highly anticipated Solterra is packed with new electrification and in-vehicle technology while staying true to its Subaru heritage with industry-leading safety and go-anywhere capability. The name Solterra was created using the Latin words for "Sun" and "Earth" to represent Subaru's commitment to deliver traditional SUV capabilities in an environmentally responsible package. Adventurous and Versatile Solterra...

Subaru Names New All-Electric SUV "Solterra"

Subaru of America, Inc. (SOA) today announced that it will name its new full-electric SUV Solterra. Designed as a joint venture between Subaru and Toyota, the Solterra features a new, dedicated all-electric platform named the e-SUBARU Global Platform. The joint venture combines Subaru's expertise in all-wheel drive technology with Toyota's vehicle electrification technology. The name Solterra was created using the Latin words for "Sun" and "Earth" to represent Subaru's commitment to deliver traditional SUV capabilities in...