Press Releases

The New Shape of Innovation: Toyota Crown Arrives in Early 2023

With a look that's entirely unique for its class, the all-new 2023 Toyota Crown brings bold style to the top of the Toyota sedan lineup. With massive wheels, a flowing silhouette and unique paint options, it is a ride that is ready to stand out from the crowd. Toyota Crown brings ample style and the added confidence of standard AWD and the choice of two electrified Toyota powertrains, including the first-ever Hybrid MAX system. Available in...

Toyota Crown Returns to the US with Bold Style and New Hybrid Max Powertrain

With a striking debut, Toyota is reimagining the full-size sedan with the all-new 2023 Toyota Crown. Built to deliver an intuitive driving experience, this new premium sedan brings powerful acceleration and confident handling, along with supreme comfort for a sophisticated ride, all wrapped in a bold new design. It is also the first Toyota sedan to offer the HYBRID MAX System, Toyota's performance hybrid with power that drivers will feel. Available in three grades: XLE, Limited...