Press Releases

A Stunner is Born: All-New 2023 Toyota Prius Expected This January

The Toyota Prius enters the 2023 model year as a completely transformed model. With a sleek new exterior design, a reimagined interior and an amped up hybrid powertrain, this new Prius is built for style, performance and efficiency. It is the hybrid reborn - without compromise. Designed to capture drivers' hearts at first glance, this all-new 2023 Prius brings sporty style with a coupe-inspired shape. Its sleek silhouette, low roofline, smooth body panels and widened rear...

Hybrid Reborn: 2023 Toyota Prius Revealed

Twenty-two years ago, a high-tech sedan rolled into U.S. Toyota dealerships and forever changed the automotive industry. The 2001 Prius, Latin for "To Go Before" became the world's first production hybrid car and ushered in a new generation of vehicles that combined an electric motor with a high efficiency engine to squeeze more miles out of every gallon. Now, over two decades later, this legendary nameplate is ready to yet again show it is at the...

Poised for Performance: 2023 Toyota Prius Prime Revealed

When the Prius Plug-In concept model was first revealed at the Los Angeles Auto Show back in 2009, few could have seen the important role it would play in the future of mobility. It offered customers a versatile solution with its pure EV or hybrid modes, impeccable MPG and all the tech people expected from a Prius - making it a perfect addition to the third-generation Prius lineup. Fast forward to now, and the automaker is...