Press Releases

Unplug and Play: 2024 Toyota Prius Prime Redefines the Daily Drive

The 2024 Prius Prime is the versatile Plug-in Hybrid Electric Vehicle (PHEV) that's made for life on the go. Available in SE, XSE, and XSE Premium grades, it's capable of handling most daily commutes, with a manufacturer-estimated all electric range of up to 44 miles. When the longer-haul calls, its fuel-efficient hybrid powertrain is ready to keep going with up to a manufacturer-estimated 52 MPG combined rating on the SE grade. Add in a sleek, sporty...

Stunning Style and Elevated Efficiency: The 2024 Toyota Prius

The 2024 Toyota Prius is the hybrid that is engineered to surprise. Designed to capture drivers' hearts at first glance, the latest generation of Prius brings sporty style and a fun, dynamic driving experience, all while keeping its legendary fuel efficiency and low emissions. With a sleek silhouette and wide rear, with available 19-inch wheels, the 2024 Prius brings coupe-inspired looks to the legendary hybrid. Even the interior is made to inspire, featuring a clean, modern...

Prime Time for More EV Miles with the All-New 2023 Prius Prime

The 2023 Prius Prime is the multitalented plug-in hybrid that's made for life on the go. With a full charge, it can easily handle most daily commutes, with a manufacturer-estimated all electric range of up to 44 miles. When the longer-haul calls, its fuel-efficient hybrid powertrain is ready to keep going, with a manufacturer-estimated 52 MPG combined rating on the SE grade. Add in a sleek, sporty new look with a comfortable, tech-packed interior and it's...

A Stunner is Born: All-New 2023 Toyota Prius Expected This January

The Toyota Prius enters the 2023 model year as a completely transformed model. With a sleek new exterior design, a reimagined interior and an amped up hybrid powertrain, this new Prius is built for style, performance and efficiency. It is the hybrid reborn - without compromise. Designed to capture drivers' hearts at first glance, this all-new 2023 Prius brings sporty style with a coupe-inspired shape. Its sleek silhouette, low roofline, smooth body panels and widened rear...

Poised for Performance: 2023 Toyota Prius Prime Revealed

When the Prius Plug-In concept model was first revealed at the Los Angeles Auto Show back in 2009, few could have seen the important role it would play in the future of mobility. It offered customers a versatile solution with its pure EV or hybrid modes, impeccable MPG and all the tech people expected from a Prius - making it a perfect addition to the third-generation Prius lineup. Fast forward to now, and the automaker is...

Hybrid Reborn: 2023 Toyota Prius Revealed

Twenty-two years ago, a high-tech sedan rolled into U.S. Toyota dealerships and forever changed the automotive industry. The 2001 Prius, Latin for "To Go Before" became the world's first production hybrid car and ushered in a new generation of vehicles that combined an electric motor with a high efficiency engine to squeeze more miles out of every gallon. Now, over two decades later, this legendary nameplate is ready to yet again show it is at the...