Press Releases
Toyota is Set to Make Waves with the All-New 2026 TRD Pro Color
Color can evoke strong emotions and can inspire our inner adventurer. A vehicle's color makes a bold outward statement to the world about inner ambitions. The all-new color Wave Maker is exclusive to 2026 TRD Pro models and is a striking shade of blue that makes your rowdy intentions known to the world. This TRD Pro color was developed by Toyota's CALTY Design team and tells a unique story of artistic vision and the relentless pursuit...
The All-New 2025 Toyota 4Runner: The Icon That Inspires Exploration
The Toyota 4Runner's reputation as a go-anywhere adventure vehicle has cemented it as an icon in American off-road culture. For over 40 years, 4Runner has stayed true to its original concept as an extremely capable, dynamic, and durable off-roader. As it enters its 6th generation, 4Runner has never been more capable, advanced and refined. Amenities and the passenger experience were key focus areas during vehicle development. 4Runner will now offer nine grades that include the first-ever...
2025 Toyota 4Runner Refines Adventure Ready Heritage
The instant name recognition that 4Runner has built over the past four decades is undeniable. This legend has long established itself as a North American off-road icon, ready to tackle tough terrain in its way. The all-new 2025 Toyota 4Runner stays true to its original concept, as an extremely capable, dynamic, and durable off-roader and will continue to provide owners a window to bigger worlds. The new generation introduces a bold new look and adds new...