Press Releases

2012 Taurus Overview

The 2012 Ford Taurus continues to build on a platform of technological leadership, stylish design, convenience and comfort that has raised the bar in the full-size sedan segment. "As the flagship car in the Blue Oval showroom, Taurus is the launching pad for our most innovative driver-assistance, comfort and convenience technologies," said Chief Program Engineer Bill Gubing. "Taurus offers sedan buyers an unmatched array of features such as adaptive cruise control, cross-traffic alert and multicontour seats."...

2012 Taurus SHO Overview

The Ford Taurus SHO returns for 2012, delivering on the premise that high performance and responsible fuel economy need not be mutually exclusive. "The high-performance Taurus SHO is a sport sedan that doesn't ask its driver to compromise," said Bill Gubing, chief program engineer. "It provides the performance, driving dynamics and technology enthusiasts crave, while delivering up to 25 mpg on the highway. It's like having your cake and eating it, too." New for 2012 A...

2011 FORD TAURUS DELIVERS FULL-SIZE STYLE, SUBSTANCE, TECHNOLOGY, DRIVING DYNAMICS, VALUE

The Ford Taurus - the car that changed America's view of full-size sedans - continues for 2011 with an upscale design, impeccable driving dynamics and class-leading technologies at a compelling value for full-size sedan buyers. Taurus is aimed at drivers who might move family and friends, yet who place a premium on the driving experience and the technologies that make time on the road more meaningful and fun. Exterior design details are sculpted and powerful -...

TAURUS SHO RETURNS WITH 365HP ECOBOOST V-6, PLUS ALL-WHEEL DRIVE, PADDLE-SH

One of America's favorite "sleeper" performance cars returns to the Ford lineup, powered by a Super High Output (SHO) EcoBoost twin turbocharged engine. The Taurus SHO joins Ford's growing lineup of performance vehicles for the 2010 model year, building on the legacy of the original, which earned a spot on the Car and Driver 10 Best list four years running. "The new Taurus SHO delivers on the authentic sleeper sedan formula but adds all-new luxury-appointments, convenience...

UPSCALE, TECH-SAVVY NEW TAURUS FLAGSHIP DELIVERS STYLE, SUBSTANCE FOR FULL-

The Ford Taurus - the car that changed America's view of full-size sedans - is all-new for 2010 and ready to take on the world's best, with an upscale new design, impeccable driving dynamics, class-leading technologies and an unbeatable price tag. "The new Taurus sets the pace for Ford's growing new car launch momentum," said Mark Fields, president of the Americas. "This sedan completely redefines expectations of what Taurus stands for - and helps further define...