Press Releases
The Ariel Atom 4
Ariel Motor Company announces the launch of the latest evolution of the Ariel Atom, now in its fourth generation, the all-new Atom 4. Designed by the in-house Ariel team, the Atom 4 continues the now iconic design but is an entirely new car from the ground-up. Building on the learning from previous generations, customer feedback, Ariel assembly technicians and significant R&D by Ariel in recent years, the Atom 4 preserves the essential Ariel qualities but progresses...