Press Releases

Polestar unveils its first car - the Polestar 1 - and reveals its vision to be the new electric performance brand

Polestar, Volvo Car Group's performance brand, has today revealed its future as a new standalone electric performance brand. Polestar has confirmed the company's first three models, a new purpose-built production facility in China and a new, customer-focussed route to market with all-inclusive subscription-based services that will set a new industry benchmark for performance car buyers. The company's first car, Polestar 1, will start production in mid-2019. As an Electric Performance Hybrid, the car can travel up...