Ford has not been a major player in the cross-over SUV segment. Although the Taurus X (formerly Freestyle) was their first attempt in this segment, the new Ford Edge is a more credible entrant in this popular segment.
Ford (NYSE:F) is providing still more sizzle for America's best-selling mid-size crossover, introducing a new factory-customized model - the 2009 Edge Sport. "The new Ford Edge Sport is designed to instantly appeal to crossover customers who want a sportier custom look and feel," said John Felice, general manager, Ford Division. "This specialty design reflects the growing popularity of personalization and more customers' interest in industry shows like the annual Hot Import Nights around the country and...