New or Significantly Altered Models
- 2010 Toyota 4Runner
- The fifth generation 4Runner grows by roughly a half inch in length and width. The exterior styling retains most of lines of the prior model adding exaggerated wheel wells and a shorter looking greenhouse for a more rugged appearance. The 4Runner comes in three trim levels: SR5, Trail and Limited. A 4.0L V6 powers most models, but the entry-level SR5 4x2 model offers a more fuel-efficient four-cylinder engine. The V8 is not offered for 2010.
- 2010 Toyota Prius
- The third generation Prius features a new more slippery version of its iconic shape, a larger gasoline engine for more power, and a significantly reworked hybrid system. The batteries will remain nickel-metal hydride. Lithium ion battery packs and plug-in capabilities will phased in later.
Updated Models
- 2010 Toyota Camry
- Toyota gave the Camry some mid-cycle enhancements for 2010. All models feature a revised front fascia and bumper. The hybrid model now features a unique front end to distinguish it from the other models. A new 2.5L four cylinder engine becomes the standard powertrain. The new engine is rated at 169-bhp in LE and XLE grades and 179-bhp in four-cylinder SE models. All models except the hybrid now have six-speed transmissions.
Mostly Unchanged
- 2010 Toyota Avalon
- 2010 Toyota Corolla
- 2010 Toyota Corolla Matrix
- 2010 Toyota FJ Cruiser
- Revisions to the 4.0L V6 result in increased horsepower (19-bhp) and fuel economy (1 MPG).
- 2010 Toyota Highlander
- 2010 Toyota Land Cruiser
- 2010 Toyota RAV4
- 2010 Toyota Sequoia
- A new 4.6L V8 replaces the 4.7L V8 offered on SR5 models. The new engine features a higher horsepower rating. The 4.6L V8 is now paired with a six-speed automatic. Standard features have been adjusted on most models with significantly higher prices to match.
- 2010 Toyota Sienna
- 2010 Toyota Tacoma Access Cab
- 2010 Toyota Tacoma Double Cab
- 2010 Toyota Tacoma Regular Cab
- 2010 Toyota Tundra CrewMax
- The 2010 Tundra wears a revised grille and new tail lamps. A new 4.6L V8 paired with a six-speed automatic replaces the 4.7L V8. A new Platinum package is offered on the Tundra CrewMax Limited. A new work truck series is added to appeal to commercial truck buyers.
- 2010 Toyota Tundra Double Cab
- The 2010 Tundra wears a revised grille and new tail lamps. A new 4.6L V8 paired with a six-speed automatic replaces the 4.7L V8. A new work truck series is added to appeal to commercial truck buyers.
- 2010 Toyota Tundra Regular Cab
- The 2010 Tundra wears a revised grille and new tail lamps. A new 4.6L V8 paired with a six-speed automatic replaces the 4.7L V8. A new work truck series is added to appeal to commercial truck buyers.
- 2010 Toyota Venza
- 2010 Toyota Yaris 3d Liftback
- Traction control and stability control become standard.
- 2010 Toyota Yaris 5d Liftback
- Traction control and stability control become standard.
- 2010 Toyota Yaris sedan
- Traction control and stability control become standard.